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Website content & structure brief

Collect sitemap intent, brand voice, audience, and key page copy from clients in one structured request, ready to clone into your workspace.

Begin on our free tier. Upgrade when you need more.

What this template is for

Before design or dev kicks off, you need decisions and words in one place: who the site is for, what pages exist, and what each page must accomplish. This brief turns that into a checklist your client can complete without a meeting for every paragraph.

When to use it

  • New website or major redesign engagements.
  • Marketing site projects where the client owns copy but you need structure.
  • Copywriter handoffs: export the completed request as your source of truth.

Tips

  • Trim sections that do not apply (e.g. e-commerce) after cloning, or maintain vertical-specific variants.

Checklist preview

What this template asks for

These items are cloned into your workspace when you use the template. Edit anything before you send.

7 items

  1. Company / project name

    Required Short answer

    As it should appear in the browser title and footer.

  2. Primary audience

    Required Long answer

    Who should feel “this is for me” in the first five seconds?

    Job titles, company size, geography, or pain points (all welcome).

  3. Brand voice

    Required Select

    Pick the tone that best matches how you want to sound.

  4. Pages we are building (sitemap)

    Required Long answer

    List each top-level page and what job it does (e.g. Home, Services, About, Contact).

    Bulleted list is fine. Note pages behind forms or “coming soon”.

  5. Must-have homepage message

    Required Long answer

    In one or two sentences: what you offer and why it matters.

    Rough draft is OK. Your team can polish.

  6. Logo and brand assets

    Required File upload

    Vector logo preferred; include brand guidelines PDF if you have them.

    SVG, EPS, or high-resolution PNG. Zip multiple files if needed.

  7. I confirm the above is accurate to the best of my knowledge

    Required Checkbox

Add this to your workspace, then send when you are ready

We save it as a template so you can adjust items, choose a client, and send like any other request.