Video production: creative and delivery brief

Define audience, runtime, formats, story beats, talent, locations, music, and usage rights before a shoot or motion project starts.

What this template is for

Video scope creep comes from undefined deliverables (how many cutdowns? which aspect ratios?) and unclear usage rights. This brief forces decisions your producers and legal reviewers can rely on.

When to use it

Commercial, brand, or product video projects.
Event recap packages with tight turnaround.

Tips

Attach a reference board link in the notes item if uploads are heavy.

Checklist preview

What this template asks for

These items are cloned into your workspace when you use the template. Edit anything before you send.

7 items

Working title and one-sentence objective
Required Short answer
Runtime target and primary format(s)
Required Long answer

Example: 90s hero, plus 6s and 15s cutdowns for paid social.
Audience and single key message
Required Long answer
Story outline or shot list (bullet list OK)
Long answer
On-camera talent, locations, and brand assets
File upload

Release forms, logos, product shots.
Music preference (library, original, client-supplied)
Required Select
Usage rights needed (organic only, paid, TV, perpetuity)
Required Long answer

Add this to your workspace, then send when you are ready

We save it as a template so you can adjust items, choose a client, and send like any other request.